Against the current, fully in control.
Why we trust Hoosier Racing Tires

In historic motorsport, there are names you know, and there are names you respect . When it comes to the topic of "round, black, and made of rubber," there's one institution you can't ignore: Günther Schlag . He's not just a dealer; he's a luminary in the paddock. After numerous success stories, he's now dedicating himself wholeheartedly to his current project: the iconic brand HOOSIER Racing Tires .

A look back reveals why this is a good fit: Hoosier Racing Tire is no ordinary tire company. Founded in the 1950s by race car driver Bob Newton, the brand arose from dissatisfaction with the materials available at the time. Newton wanted tires specifically designed for racing – by racers for racers. This pioneering spirit propelled Hoosier to the top, with dominant successes in NASCAR and drag racing.

When we approached Günther with our E30 project, we were met with open arms. We weren't looking for a salesperson; we found a mentor. Günther not only supported us with materials but also provided advice, practical assistance, and his decades of expertise. It quickly became clear: we were going all in. Our E30 runs exclusively on Hoosier wheels.

A gamble? Perhaps. In our class, there was an unwritten rule regarding tire choice. When we showed up with the purple logo on the hood, there was a lot of whispering in the paddock. "You'll be at least two to three seconds slower with those," came the mocking comments from all sides. The attempt to compete in the twisty world of historic touring car racing with a "NASCAR brand" was met with derision.

But in motorsport, only one currency ultimately counts: the clock. And today we can say with broad grins: the naysayers have fallen silent. Our results speak for themselves. The grip is there, the performance is spot on, and the skeptics have been proven wrong. Thanks to Günther Schlag and Hoosier, we don't just have tires, we have a real competitive advantage.